R-O-H-B-A-U Digital Hoodie
R-O-H-B-A-U Digital Hoodie
R-O-H-B-A-U Digital Hoodie
R-O-H-B-A-U Digital Hoodie
R-O-H-B-A-U Digital Hoodie
R-O-H-B-A-U Digital Hoodie
R-O-H-B-A-U Digital Hoodie
R-O-H-B-A-U Digital Hoodie
R-O-H-B-A-U Digital Hoodie

R-O-H-B-A-U Digital Hoodie

Regular price €40,00
Unit price  per 
Tax included.

The ROHBAU digital hoodie is our signature unisex digital garment. 

This SUPER LIMITED digital-only hoodie is the core of our brand and what we believe to be the future of fashion. Behind it lies the conviction that digital fashion fully embraces the potential of being fully sustainable. 

KEY FEATURES

  • DIGITAL-ONLY
  • FUTURISTIC MATERIALS AND COLORWAYS
  • SUPER LIMITED DROP
  • ONE SIZE FITS YOU
  • UNISEX
  • FULLY SUSTAINABLE

DESIGN

The collection was designed by Central Saint Martins alumni ASSAF REEB and was created by IVA, a digital fashion startup based in Berlin and London.

The designs of our first collection take references from a futuristic VIDEO GAME metropolis. The polished high-gloss materials and shapes for shadow times, where individuality has no more boundaries. Anything is possible in the digital world of fashion. 

PROCESS

Instead of buying extravagant designer pieces for shitloads of money, only to flex it on the gram once, we have developed a process that will digitally render the digital hoodie onto your body; for the fraction of the price of a physical garment.
Once you purchase a digital item of your choice, our team of digital tailors digitally adjusts it to your individual body shape. 

  1. Buy a digital hoodie of your choice
  2. Receive an order confirmation with an upload form
  3. Upload an image of yourself that you want the digital hoodie to be rendered on
  4. A team of digital fashion designers digitally renders the hoodie on to your body
  5. Receive your image with the digital hoodie, which is then ready to be shared

SUSTAINABILITY

Digital fashion embraces the potential of the fashion industry to be fully sustainable. Our digital-only garments do not exist in physical reality. The implication is that it has no impact on the environment, no animal cruelty and zero issues with mistreatment of employees in manufacturies. Furthermore, it raises awareness and pushes the industry into a better future.